SEO for Photographers: How a Wedding Photographer Can Transform the Look of Their Website

SEO for photographersWebsites are an essential tool for a wedding photographer. They serve both as portfolio and as a way to establish how the business operates. They also represent the business, and should be both informative and visually attractive.

 

As the website is a very important part of the business, it should always be kept up to date and fresh and this is where SEO for photographers comes in. They will always be a big part of advertising for the business, and should be dealt with as such. Here are a few ideas to transform the look of your website and make it stand out:

Keep it simple

With photography websites, you want the images to do the talking. Minimalism is a style that can be wielded to great results here. It can structure the content, making it easy and straightforward to navigate. It will also not take away from the power and quality of the photographs used. Simplicity also ensures that the visitor will be guided through the website according to the photographer’s map, easily finding all the information they need.

Stick to a theme

Organise your website according to a pre-defined theme. This makes the website feel polished and cohesive and extremely professional. Sort through the visuals you are going to use around the website according to how well they go together, and how well they represent your brand. You can also use this to put the spotlight on what kind of photography you offer whether you are a wedding photographer, portrait, landscape, newborn, all of these styles will carry their own themes and make their own impact in different ways. Capitalise on what your focus is and make sure it comes across on your website.

Add a blog

A blog will be an excellent addition to both your business and your website. It will allow you to be seen as personable and to connect with potential clients. It will also be a great way in which to display your work and advertise your services. You can expand on your skills and the packages you offer, as well as keeping everyone informed with what you are doing in terms of current projects. You can also use a blog to generate traffic to your website, through clever use of platforms and search engines. There are a lot of tips on SEO for photographers for such purpose

Revamp your about page

Potential clients will be interested in your story, in what you have to say and what makes you unique. Play with words and images here to create a colourful, concise biography. You can even add an introduction video, which is a great personal touch. Use a self-portrait that describes both you and your photography style. Make sure to imbue the text with your personality and to not overwhelm the reader with too much biography. Keep it personable and charming, and elaborate on your skills, experience. Decide on the tone you’re going for and stick to a clear-cut structure.

A website is going to be one of the most powerful tools you can wield in your business. It can also be your biggest advertisement, and your biggest hook. Make sure to keep it up the standards of your business, and profit from it.

Find out more about seo for photographers from PhotoProSEO.

SEO For New Photographers Tips

Understand what concept is.

professional event photographyThe thing about SEO for new photographers is that very few people actually fully understand what the concept is all about. You need to know what the basic underlying principles are in order for you to make sure that you get to pull it off in the most effective and efficient ways possible. It is not the easiest thing to learn in the world, mind you. It would even be quite fair to say or claim that when it all comes down to it, SEO for new photographers is something that is fairly technical and a bit difficult to learn. However, if you would like to go ahead and ace the game, then you need to be well versed with all things related to SEO as a professional photographer. This all starts and ends with the blogging side of things. You need to make sure that at the end of the day, you get to set up your online profile in the best possible way because this will really get to pay off well for you in the long run.

Content is everything.

The first thing that you need to keep in mind about SEO for new photographers is that content is everything. The new update on SEO is that the best way for you to optimize your site is to keep pumping out one quality content post after another. If you are a photographer and writing isn’t really a kind of task that you are quite comfortable with, then you are going to have a problem with this. However, it is one of the most learnable kinds of skill out there. For as long as you are willing enough to invest time and effort on the endeavor, you will surely get somewhere. If you are worried about not being able to complete one blog post in one sitting, don’t beat yourself up too much over it. As a matter of fact, most people can’t. And that’s really quite alright, and perhaps even normal. Don’t pressure yourself too much into doing something that you aren’t really that comfortable into doing just yet. Take things a step at a time and try to go over things slowly but surely. You will eventually get there for as long as you don’t stop moving forward. The trick there is that there really is no trick. You just need to muster enough the perseverance and the courage to continue even when things are looking a little bleak in the beginning.

Tag images

Be very specific with the way that you tag your images. You should take the time to do so. If you tag your images accordingly, Google will be able to more or less index your images so that people will still be able to pull up your images based off of their organic searches when it all comes down to it. This is a little extra effort on your end but will always be well worth the effort and the time in the end of it all.